More Pinoys Nowadays go for trusted brands and not alternatives
Colgate, Kleenex, Coke, and Pampers are just some of the worlds leading brands in popularity and sales, these brands have become more the same sound product with Colgate meanstoothpaste, while Kleenex means tissue.
There is no surprise that a costumer survey made by Kantar World panel showed that most Filipino consumers are willing to spend on well-known branded products, rather than cheaper alternatives.
Kantar Woldpanel conducted a study of 3,000 urban and rural household nationwide to determine Filipinos shopping preferences. Around 17 million of Pinoy households Belong to the DE market, with their fast-moving consumer goods (FMCG) purchases amounting to 434 Million.